Your keywords are the “virtual shelves” of your online store. You need to know the location of each shelf because:
You must meet the needs of your potential customers.
If you don’t work on your shelf placement, leads may click on the URL, but it’s nearly impossible to convert them into sales.
Now that’s bad news.
The worst is yet to come:
Keyword research and developing keyword-centric content strategies might get a bit difficult for you. After all, it’s not everyone’s game.
There are paid and unpaid keyword research tools available to get an idea of what the prospect is looking for. After doing the keyword research, you need to make sure to optimize your web content for it.
How to optimize keywords for an online store?
It’s good to use the main keyword naturally, here:
URL / Slug
The H1 tag as well as the SEO title
The introduction – preferably the first hundred words
The concluding text.
But this is not the case.
There is a difference of opinion on how many times we can use a keyword. However, if a webpage fills in the keywords randomly with no relation to the text, it will negatively affect the page’s ranking.
You need to work for an optimal level of keyword usage in your content. An expert e-commerce SEO guide would definitely ask you to pay attention to the types of keywords. Play with a mix of practices. For example, try the concentration keyword 1% with its synonyms or secondary keywords used once or twice each.
Structure your website in a user-friendly way:
Imagine going to your favorite shoe store, to find stacks of display boxes everywhere. When you and the sales team can’t find what you’re looking for, you’d rather not waste your precious time and head to the emergency exit.