Zanox has published the new edition of its Mobile Performance Barometer study. Which analyzes mobile sales and revenues from January to June 2016. Compared to the same period in 2015. Among the main keys obtained from this study are that. Smartphones outperform tablets in mobile sales for the first time: […]

If your brand is looking to engage with the consumer on mobile, you should stay away (for your own good) from interstitials . And it is that this format is definitely the most hated by the Internet user on smartphones. This is the conclusion of at least two recent neuromarketing […]

Huawei has held an event at the Grand Palais in Paris dedicated to presenting its latest developments : the Huawei P20, Huawei P20 Pro, Huawei P20 litle with FullView screen and the new Porsche Design Huawei Mate RS. With these releases, the company wants to position itself as a reference […]

In the growing market of online dating , KikiApp emerges , the first platform that connects users who want to meet people, while having fun carrying out different leisure plans. This social application , founded in Marbella , works through geolocation, and connects a user who is looking for company […]

Mobile marketing has marketers in love to the bars, who do not stop inflating the budgets assigned to one of the most flashy disciplines in the marketing arena. According to a recent study by Advertiser Perceptions, 64% of advertisers have fueled their investment in mobile marketing over the past year. […]

This Monday the Mobile World Congress has officially started after the traditional walk of Felipe VI through the main stands of the fair. Four days of madness begin. Already in the last edition , 107,000 people passed through the fair, a figure that the organization hopes to exceed in this […]