If you are one of those who still thinks that ad blocking is just a (bleeding).  Phenomenon that affects online advertising on desktop.  Better sit down before reading on.  According to the data provided by the latest one prepared by Blockmetry.  Mobile traffic globally can be up to three times […]

And by listening, we don’t mean surrendering to gossip arts. But rather the increased interest of both marketers and agencies in podcasts. This is confirmed by a study carried out by the firm Advertiser Perceptions that reveals that 21%.  Of advertisers and agency executives say that they already advertise in […]

Spain tries to join the technological current of banking in terms of mobile payment but without trusting it at all. Banks are currently in a neither with you nor without you, they want to join the ” fintech ” that supposes a global character that unites different companies, but they […]

After the decline of what seemed to be the biggest success in its history, Pokémon Go, Nintendo has an ace up its sleeve and it’s called Super Mario . The mythical character goes to the mobile field to try to maintain the income of the Japanese company. This was announced […]

Ogury , a company specialized in segmentation based on factual mobile data, has raised 15 million dollars in a round of financing of series B led by Idinvest Partners . Ogury will use these funds to accelerate its international expansion with the opening of an office in New York later […]

The eShow Madrid 2016 advances on its journey towards the future of the digital sector and, now, we make a stop in the universe of mCommerce . We analyze its present and future in a round table with the participation of Carlos Menéndez Cué ( Grupo VIPS ); Javier Hernandez […]

The mobile phone has become the quintessential user device. And the fact is that the time they invest in it has far exceeded the time they spend browsing on computers. But more and more users are putting aside web browsing through their smartphones.  To spend hours and hours interacting with […]

It Is the Most Popular Instant Messaging Service Among. Users and Is Ready to Consolidate Its Leadership Through the Launch of Video Calls. Whatsapp in an Attempt to Consolidate a Complete Communications Service. That Has Not Stopped Growing Since Its Birth and That Has Gradually Expanded the Options It Offers […]

Spain can boast of being one of the countries with the highest mobile penetration . The figure is already at 90% but, despite this, we Spaniards continue to show reluctance.  When using our terminals to make payments. This is revealed by the latest study prepared by Nielsen entitled «Mobile Economy» […]

After learning about the changes in WhatsApp ‘s privacy policy, there have been many doubts raised by users. And it is that, the new terms include permission to share.  The data of use of the messaging service with Facebook with the aim of monetizing.  Advertising, speaking this information. Although initially […]

In case you are not already aware of it, we inform you that a new film based on the Harry Potter imagery is about to hatch. There are just a few days left before the landing in theaters of the film Fantastic Beasts and Where to Find Them and Warner […]

Although Apple already took its first steps in advertising in 2010 by allowing brands like McDonald’s. Coca-Cola or Nike to sneak into the ads served.  On iPhones and iPads for the modest price of 1 million dollars, this initiative soon began to deflate. And it is that, as far as […]

When Pokémon GO hatched last July, the Niantic app became a true social phenomenon that filled the streets of half the world with avid “hunters” of virtual creatures. However, the initial fury generated around the famous video game gradually began to show signs of exhaustion. And the application, from which […]

Between November 2 and 4, the Hilton Hotel in Buenos Aires (Argentina) becomes one of the most important creative epicenters on a global level. The reason is found in the celebration of the XIX edition of the international festival El Ojo de Iberoamérica . One of the most important creative […]

Although it took years for them to gain prominence, 2017 will be the year of smartphones . This is shown by the report Mobile Advertising Forecasts from Zenith.  Which indicates that 75% of access to the network will occur from mobile phones next year. Then the connection through the desktop […]

But back to the present, the disruption of the internet has brought with it new habits. And the collection of memories is now through the smartphone . Such an eagerness to digitally immortalize current memories downplays the importance of archived shots. To bring old photos back to life 2.0, Google […]

Tinder is adapting to the needs and requests of its users. Community that is characterized by being broad and diverse . Which reminds us of Airbnb’s last call to include everyone in its community.  Regardless of origin, religion or, as in this case. Correctly define the gender in which they […]

We live in a moment in which the consumer sets.  The pace of the market as he is the one who defines it. Both in how and when, in terms of the evolution of advertising.  Itself and the success of brands.   By being precisely compassionat. As for how it copes […]

There is no way to replace the emotion of seeing the first steps of a grandchild live, or seeing the face of that daughter who studies abroad.” These are the tender words with which WhatsApp announces the expansion of video calls to the entire community on the network. We are […]

Mobile phones, laptops or tablets are products that are increasingly present in a society that can no longer live without being connected 24 hours a day. The rise of these devices in recent decades has been a true technological revolution and an advance in many fields of communication. However, for […]

There is no better way to get over a bump than to look to the future.  And that is precisely what Samsung has decided to do.  After a bad time for its mobile business with battery failures in the Galaxy Note 7 model.  The company is now preparing its new […]

Smartphones stand as a basic need in our lives. We can do fewer and fewer things, both in the personal and professional fields, without these devices in our hands, which is why they have positioned themselves as the great allies of brands to capture the increasingly distracted attention of users […]

María Paredes has exemplified on this topic. “The QR code in Spain has been misused. The experiences that people have had have not contributed anything. It is a cheap way of making traditional supports interactive”, pointed out Gonzalo Guzmán as a new example. “We are beginning to use the mobile […]

A purely simple but truly useful WhatsApp update has finally arrived ; From now on it will not be necessary to clean the smartphone of junk files received by our contacts.  This update supposes to improve the experience of its users as far as video is concerned.  Like other video […]

From the outside, Apple has always tried to appear as a company.  Whose user privacy is a fundamental pillar in the way the company works. This is how they wanted to promote him publicly with events such as the San Bernardino sniper. In which he collaborated with the FBI to […]

Mobile phones have become essential devices for users to such an extent that an average. Person checks their smartphone 110 times a day. Of course, the figure is scary but, taking into account that.  The hours of sleep are the only ones in which we refrain from using this device.  […]

Despite the enormous boom that the mobile has had in recent times. In other words, becoming an almost essential device for users and, consequently, for brands, it is a field in which there is still much to explore. That is why we wanted to disseminate the profile of this smartphone […]