The effectiveness of a website, if it is well done, is no longer to be proven, but the analysis of it is just as important! Indeed, how to optimize a site or know its audience without data? Impossible ! This is why it is important to use a tool to […]

Because the difference between a marketing director who understands the value of social media and one who doesn’t is a bonus or an upgrade involved . My clients are the greatest proof of this. People who have achieved success for their brand in social media and consequently their professional success, […]

Soft drinks in Latin America promote the most active users of their Twitter account in their own packaging. MediaCom Banner is the new unit to focus on customers’ B2B technology needs , launched by MediaCom Worldwide through a Banner Corp alliance of WPP . Rupert Denny , former CEO of […]

I wasn’t looking for someone to evangelize how good we are at digital, but someone to invent the new chapter of how Havas Worldwide develops digital ideas, ” said Benett. “Putting myself in a new situation is going to be very beneficial for me and also for them because I […]

In addition, the video makes it easy to tell a story that, if it is well thought out for its Persona, holds the attention of the Internet user and even activates the other half of the brain. Well, for these points, as I am far from being a confirmed biologist, […]

This service is positioned on the niche of “music marketing”. With Linkfire, you will be able to bring together in a single link , music, an album or a playlist from different streaming services. To put it simply, the platform will automatically select your titles on 18 music streaming platforms. […]

On its issues, expectations, values, and behaviors. If I had to modernize the definition of Marketing, I would say that: Marketing is a strategy that consists in studying the needs, expectations, values, and behaviors of the buyer in order to offer him a unique experience of which the act of […]

There you have several avenues to explore to understand why your website does not allow you to generate leads and win customers. Do you want to make your website your best salesperson? Once these on the commercial side requires respecting the following 3 steps: If you put these 4 steps […]

The modern buyer, therefore, expects the company to offer him a unique experience, meeting all points of his values. To convince the modern buyer, you must show them that you are doing everything to satisfy their needs and solve their problems. You don’t have to sell anymore. You no longer […]

Here is a compilation of services to add multiple links to your Instagram bio. The services that allow you to publish stories are not running the streets, as mentioned above, there is already Storrito. But, after doing some research, I got my hands on a rather practical tool! Moreover, if […]

The effectiveness of stories is no longer to be proven, you only have to see the 500 million users on Instagram on a daily basis to realize it. Beyond simple ephemeral content that can be personalized with stickers and filters, Stories offer businesses, brands and just about everyone an opportunity […]

How much time do they spend on average reading your articles? So many questions that will allow you to refine your goals and understand what works for you. Analyzing is no easy task, but it can make a big difference, both to the quality of your blog and where you […]

It was also possible to connect his Facebook and Twitter account in order to find his friends there and thus take part in a small competition, which is materialized by a ranking. The more points we have, the higher we are in the ranking. On each check-in, it was possible […]

The platform will automatically select your titles on 18 music streaming platforms. Thus, by sharing a single link, users will be able to choose their preferred service. With Linkfire, you will be able to bring together in a single link , music, an album or a playlist from different streaming […]

This service is positioned on the niche of “music marketing”. With Linkfire, you will be able to bring together in a single link , music, an album or a playlist from different streaming services. To put it simply, the platform will automatically select your titles on 18 music streaming platforms. […]

I’m not going to talk about influencers. How to find them or how to optimize your account and your publications. There are already many articles which deal very well with these different subjects! Today, I will focus on the different features to “edit” your photos directly on Instagram. This article […]

Inbound Marketing is a strategy of attracting customers to you. That is for the simple definition. But in the facts? What is inbound marketing really? There is a huge gap between the definition of Inbound it really is. Presenting inbound as a strategy of attracting customers to you is dangerous. […]

The version does not take into account this lead management work which is however essential to generate a return on investment. In practice, is much more complex and it is not enough to press a button to attract customers like a magnet! The Leads you generate are generally not ready […]

Despite the remarks, the waiter presented many other dishes without considering the annoyance of the customers. The aim of the of an offer (here is the menu) leads to friction between the buyer and the seller. The same thing happens when on a home page, 4 CTAs offer a software […]

Clearer still: Outbound interrupts the daily life of prospects when Inbound intervenes in their research. Let’s see how it goes in practice. What is Inbound Marketing in practice? Inbound is not limited to content. If we are satisfied with the definition that we find everywhere on the web, we can […]

However, as we have seen, the majority of the Leads that you will generate with inbound are not ready to buy. Before you marketing, you will have to wait to attract qualified visitors and wait for the time of your sales cycle to convert them into customers. Inbound is Marketing […]

This price includes in particular the definition of the strategy, the acquisition of a Marketing Automation tool, the creation of all or part of outsourced content. This envelope does not vary greatly depending on whether you outsource or manage your Inbound Marketing strategy internally. Indeed, the time spent by one […]

For a more detailed presentation on the history of Polly. I refer you to a very good article published on Tech Crunch on the subject. Polly. Fun is a website that allows you to create surveys, whose people who respond remain anonymous. No registration, no fields to fill in, Polly […]

Inbound Marketing is a strategy of attracting customers to you. That is for the simple definition. But in the facts? What is inbound marketing really? There is a huge gap between the definition of Inbound it really is. Presenting inbound as a strategy of attracting customers to you is dangerous. […]

What will be the interest of Inbound Marketing for your turnover? Any! The correct definition of  incorporates this notion of converting your visitors into Leads. But how do we do that? By creating conversion tunnels that will allow you to retrieve the contact details of your visitors by offering them […]

In conclusion, As Berrocal states, “this differentiating advantage gives us the possibility of managing very competitive prices and proposing alternative forms of payment. And all with a very determined commitment to the innovative, the surprising and the new trends». On the other hand, “alternatiba” presents itself as an agency tailor-made […]

The combination of these four factors will lead, according to Sorrell, to a slowdown in growth in the advertising industry. Looking ahead to 2013, Sorrell isn’t particularly optimistic either. The absence of major international events that fuel. The advertising industry will be felt, and not exactly for the better, in […]