Have taken a great place in our society. Directly oriented around customers, they are the ones who will dictate the laws of communication. Friends, Communities, Followers, Internet Users or even. Everyone wants to be part of a group, to belong to a category, What is the difference between traditional marketing and digital marketing? 2 years ago 4854 Facebook Twitter WhatsApp E-mail More options The Internet is constantly evolving and gaining more and more ground. The digital world is on the rise, that’s undeniable. Paper advertising is gradually being swept away to make way for digital communication. Before you start reading this article, let’s first give the definition of marketing.
Analysis of consumer needs
The actions used by organizations to influence their behavior. In this article, we will introduce you to the differences between Traditional Marketing and Digital Marketing and the place each occupies in our current world. Traditional Marketing The latter Banner Design includes all marketing techniques such as the distribution of flyers, newspaper ads, business cards or even brochures and billboards. With traditional marketing we encounter a financial obstacle because it leads the entrepreneur to spend money to print brochures, flyers or even posters.
All this paper advertising
Expensive and not always targeted. The leaflets will be distributed to the entire population without the latter having shown a specific interest in the product or service. Targeting is therefore not always optimized . Take the example of a billboard Mobile List installed in a busy street. The sign advertises a pair of sports shoes. It is impossible to measure how many people have passed this sign, how many have viewed it. And how many have shown interest in this advertisement. Here is the major limit of a classic advertising campaign. You are unable to measure the impact your advertising will have had on the population. So it is impossible for you to improve it because you do not know its real reach.