A graphic charter will allow you to: – Create consistency between your different media; – Transmit your values to your target audience, your suppliers, your partners; – Facilitate the identification of your company thanks to recurring graphic elements; – Demonstrate your professionalism and your seriousness by displaying this consistency of colors, styles and atmosphere in your communication. The choice of his universe of evolution Here we are talking about your visual universe, your general theme, the style of your images and photos, the pictograms you will use, etc. It is important to choose your Universe because it will later be used to define the style of your company and thus create a coherent whole. Indeed, the choice of the universe will allow, for example, to use the right images to illustrate your communication media.
According to some studies
Visual repetition allows consumers to associate certain images, certain styles with a company or a brand. If you define your style now, the repetitive use of these elements in your visual aids will make it easier for customers to identify you and therefore to E-Commerce Photo Editing Service remember you. The definition of your Universe will also be very useful for the choice of colors and typography. Choosing your typography Again, you must take into account your sector of activity to choose a suitable font. The choice of your typography will also be made according to your target customers. The typographic style will not be the same if you are addressing children or adults, for example.
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Your competitors and the typographies used on different signs. Sans Serif fonts, therefore without serif, bring a more modern aspect to the brand. The fonts are readable and simple. They will convey more of a message of “renewal”. Serif fonts, therefore Mobile List with serif, reflect more the traditional and vintage aspect of a sign. Fancy fonts bring creativity to the whole thing. Their function is more decorative. They are more often used for titles for example. But we strongly advise against them for texts. They are difficult to read and often prevent the reader from concentrating for a long time. Choosing your color palette To choose the colors that will represent your company, it is important to take into account the different meanings of these colors and especially to take into account the message conveyed through them. The colors chosen must be in line with your sector of activity.