The “kitchen” of rumors about Apple is once again in full swing. According to Digitimes , Apple plans to launch three new iPhone models during the second half of the year: the iPhone 6S, the iPhone 6S Plus and the iPhone 6C . If the rumors turn out to be […]

Meerkat , the app for recording and streaming videos that everyone is talking about. Has revealed the list of investors who are contributing to the service after its latest round of funding. The funding round, led by Greylock Partners, includes an interesting mix of familiar faces from Hollywood celebrities to […]

While we are still getting used to the irruption of curved smartphones in the market -a field in which companies like Samsung and LG are ahead-, it seems that the South Korean company is already working on a new model of phones: folding smartphones. This has been revealed by a […]

Trends in the world of fashion are just as changeable as time -with or without climate change.  Every two seasons we renew our wardrobe and look like new. However, the technological universe goes much further.  Renew or die , but really. For some time now we have taken another step […]

Follow the show Barcelona 2015. Víctor Ronco (Danone) and Enrique Cuenca (Unilever) have talked.  About the communication strategies via mobile content that these large companies are adapting . The round table entitled  Mass consumption and mobile: mobile brands in the consumer. Therefore, Has on describing the main strategies that are […]

AdQuota is a company dedicated to mobile advertising that has had great growth in recent years. And although it began operating in a few countries, it is expanding to more and more countries. Javier Sánchez is the director of AdQuota in Spain.  And at we wanted to talk to him […]

Apple has always been characterized by innovation and vanguard in its products. The latest information indicates that the apple company has received.   A patent that contemplates the use of facial recognition technology.  As a mechanism to unlock the mobile phone . The company describes in this patent the use of […]

Uber does not take well that its activity.  And for this reason it has turned the tables and has decided to denounce Spain to the European Commission. The American company denounces that.  The decision to ban its activity is due to the fact that it seeks to “protect the taxi […]

New deliveries of the “soap opera” starring Uber in German lands. The controversial ride-sharing app is willing to pay for its drivers ‘ taxi licenses in Germany. This is stated by at least Fabien Nestmann, head of Uber in the Teutonic country.  In statements to the economic weekly Wirtschaftswoche. Uber […]

Fairtime is the first app that allows users to sell their spare.  Time to the brands that best fit their profile and decide at what time of day.  And what content they want to see on their mobile. In this way, the relationship between companies and users is strengthened.  Enabling […]

If you are planning to travel to Zurich (Switzerland) soon.  It is very likely that your inseparable tablet will not need to be part of your luggage. More than 140 hotels in the Swiss city will “lend” their guests. Tablets from which they can consult information about the hotel establishment.  […]

Google is about to update its search algorithm and the update could have a major impact on many web pages. How important will the impact of the internet giant’s new algorithm be on search? To answer this question it is inevitably necessary to resort to some background information . When […]

Messaging apps are real time “eaters”. According to a recent study by the mobile marketing company Flurry.  Consumers use messaging applications almost 5 times more than the rest and are also twice as likely.  To keep these types of apps on their smartphones. In his analysis, Flurry looked at both […]

A study commissioned by Google UK and conducted by Ipsos found.  That one in five mobile apps that forgotten consumers. Research on the behaviour of 1,200 UK app users focused on three categories. Shopping, dining and travel. Travel apps are the most likely forgot(33%).  Followed by shopping apps (18%) and […]

On April 2, “Fast & Furious 7” hits theaters , the new installment of one of the highest-grossing action sagas of recent times. On this occasion, Universal Pictures International Spain has opted, together with its media agency Mindshare , to use WhatsApp to promote the film. Giving continuity to one […]

More and more people are making their purchases through their smartphones. In fact, according to a study carried out by Barclays, it is expected that in 10 years, 53,000 million pounds will be spent through these devices . However, 68% of retailers say they do not have a specific marketing […]

Physical stores, with their endless queues of customers in front of the checkouts.  Take away from many their most refined “fashionism” at a stroke. This is when the “fashionistas” throw themselves into the arms of e-commerce . The problem? That in the universe of electronic commerce.  Looking for “fashion” garments […]

We live in a time in which the desire to reach users through mobile phones has become almost an obsession. Despite the fact that brands and companies are putting more and more effort into this.  It seems unbelievable that some details are still being ignored.  Such as the topic that […]

During the last few years, Internet users have made mobile devices their sweet “home”. Not in vain, the smartphone has become the Internet user’s favorite gadget.  When it comes to connecting to the network of networks.  And therefore, to carry out searches. For this reason, and in view of the […]

Mercadona has been one of the first customers to test the new Samsung Galaxy S6.  Before its launch in Spain, tomorrow, Friday. This new device will allow you to continue carrying out innovative mobility.  Strategies to manage orders in real time, optimizing the efficiency and productivity of your processes and […]

Advertisers have increased their digital budgets to reach Internet users across an ever-increasing range of devices. But it is the mobile that leads the list.  Since more than half of the investment in social media during 2014 (56%) was destined to this device.  As well as almost a quarter of […]

Apple has released the iOS 8.3 update to its operating system, which brings a number of bug fixes and performance improvements. But it also includes a completely redesigned emoji keyboard, which has a wide catalog of more racially diverse emoticons . That is, instead of finding a single color for […]

The Mobile Commerce Congress 2015 continues its journey.  Showing mobile and multichannel strategies from the hand of large retailers and pure players.  Both national and international.  The largest online closet in Europe. With a turnover close to 3,000 million euros for this 2015 (according to its forecasts).  The company is […]

Little by little the mobile is gaining ground in the field of payments made by consumers. A reality that companies and their brands do not take their eyes off and that has become the topic to be discussed in the round table offered at the Mobile Commerce Congress 2015. Moderated […]

Apple is definitely not a normal brand. There are those who attach to it, in fact, the label of religion. And like any self-respecting religion, the apple company has a handful of prophets at its service. One of those prophets (or perhaps better fortune-tellers) is Ming-Chi Kuo. Who once predicted […]

The Silken Puerta de América hotel in Madrid has become this Thursday, November 5, 2015. The epicenter of reference for the “marketing” sector. It does so hand in hand with the third edition of the Mobile Commerce Congress . The only exclusive event in Spain on mobile commerce. An event […]

Ad blockers may be the order of the day on desktop devices. But on mobile devices these programs are still a long way from becoming mainstream. According to a recent study carried out in the UK by the market.  Research company Instantly.  Only 1 in 5 mobile device users have […]