For a few years, on digital channels such as Twitter, it has been possible to find peculiar trending topics both nationally and globally. The peculiarity of this is that many are in the Korean language or in English, and even more interesting is the fact that they are linked to […]

One of the great digital marketing strategies that has grown the most in recent years is the use of influencers. There are brands that are recognizing the importance of micro-opinion leaders , with a relatively small fan base, in influencing buying habits. Strategies such as Big Data have also been […]

One can explain sports marketing in a quite simple manner. It’s a term used to refer to activities brands, publishers and experts develop inside competitive disciplines, including sponsorships, creative activations and reputation building. As such, it has several use cases. It envelops the contracts some stars manage to sign with […]

The marketing strategy that H&M has been carrying out since the end of 2018 is slowly paying off. One of the great world champions of fast fashion , together with Zara, adjusted some gears of its business model and, in the midst of the retail apocalypse , it is achieving […]

Harley-Davidson motorcycle sales in the United States in 2019 were the lowest in 16 years. And global deliveries, the smallest in two decades. Another fact: sales fell in the last 12 quarters and the future outlook is not clear at all. All this has forced the company to restrict unit […]

The arrival of influencers changed the narrative of brands when it comes to advertising. What started as a hobby of showing beauty tutorials and routines turned out to be a multiple source of income. Social networks ended up becoming the main showcases for brands. Today in social networks there is […]

As has been the case for years, user habits have evolved significantly in recent years. Among the most notable changes is a different way of managing personal finances . There is also a much stronger interest in the way products are purchased, especially through digital channels . Privacy has also […]

Cinema and series are two of the entertainment products that the public like the most, year after year we see how the main production companies in the world allocate millionaire budgets for the production and marketing of the pieces that seek to gain the attention of the audiences. The film […]

Today’s auto market seems to be driven by a single ambition: that of better technology and innovation. According to data from the marketing agency JATO, specialized in the automotive sector, during the first six months of 2019 sales of electric vehicles increased by 92 percent. The industry already reaches 765 […]

Hon Hai Precision Industry , better known as Foxconn and the world’s largest maker of Apple products, said it expects its plants in mainland China to start operating normally by the end of March, after resolving the severe labor shortage caused. for the coronavirus outbreak . Foxconn basically assembles iPhones […]

The coronavirus outbreak , originated in China, has infected thousands of people, the most current number of infected reaches more than 80 thousand people. Fear among the population has created another negative effect on a sector of the population. The other side of the outbreak made Asians victims of discrimination […]

Burger King competitors jumped on the topic to mock and promote themselves. In an interview , the Xbox leader only said that he does not consider Sony or Nintendo as serious rivals. And last Christmas, Pepsi and Coca-Cola got into a brief media fight. While there are several benefits to […]

Loyalty is a necessary element for brands, especially when we take into account our digital environment. It is the behavior of consumers that betrays this, according to Nielsen 60 percent of consumers around the world, with internet access, prefer to buy products from well-known brands than to explore with others. […]

In advertising and in the world of fashion there are different ways to promote yourself as a brand, one way that has been successful is the combination of products promoted by public figures or, where appropriate, collaborating with those who are in a curve of their career positive, that they […]

These are the facts that marketers and advertising specialists must master before beginning this Thursday: Google closed the door to some announcements of Donald Trump and other presidential candidates of the United States; YouTube Works will hold its first edition in Mexico, so all agencies and brands with jobs in […]

The generation born between 1984 and 2000 is in all probability the most studied and analyzed in recent years. They are accused of everything from death of brands and retail to poor car sales. This generation seems to be guilty of something entirely new, or so many economists and analysts […]

Not all apparel brands are suffering from the retail apocalypse that is hitting much of the industry. On the contrary, some are enjoying very good sales, especially those that target buyers with greater purchasing power. One is Lacoste , the iconic French “affordable luxury” and sportswear brand, whose parent company […]

Today, brands and consumers have many types of content to choose from for their marketing strategies or for entertainment. For example, some platforms are increasing their investment in recommendations and advice . In social networks, posts that are ephemeral are increasingly popular among the population. Of course, we must also […]

The automotive industry is in full re-foundation on the basis of less polluting technologies. In this scenario, electric vehicles are a key pillar, but they have a weak point: batteries. Energy accumulators are, without a doubt, the Achilles heel of e-cars and that is why a large part of the […]

The automotive industry is in full re-foundation on the basis of less polluting technologies. In this scenario, electric vehicles are a key pillar, but they have a weak point: batteries. Energy accumulators are, without a doubt, the Achilles heel of e-cars and that is why a large part of the […]

The ultimate goal of advertising and marketing strategies is to get the consumer to purchase the promoted products. Time has taught marketing creatives that they should not be satisfied with the fact of being chosen from the offer of multiple brands, but that brand success does not depend so much […]

Within the marketing sector, there are several challenges that companies must face on a regular basis. First is the challenge of having to inspire and motivate both clients and company staff . There is also the problem of burnout and lack of purpose, which caused the loss of so many […]

Social networks are one of the most important commercial promotion platforms in the digital world. They are not only an unparalleled channel for consumers to be aware of the news around brands . Besides, they are a decisive factor in the decision – making of the vast majority of buyers. […]