Although the last few months have been critical for business due to the effects of the pandemic, for example, having a large percentage in Mexico amidst uncertainty, this does not mean that efforts to grow through uncertainty should be put aside. In order to be able to focus on those […]
latest Mailing Database
123 posts
Walmart is testing everything to find the best path to successful consumer deliveries amid the contingency. It addresses the way in which the new consumer interacts with e-commerce, for example by converting at least four of its stores into e-commerce laboratories, and now reported that it will initiate a pilot […]
The Walt Disney Company has a new General Manager in Mexico. Miguel Vives assumes a geographic position within the organization to manage the In-Home and Out-of-Home businesses of the company, in conjunction with the regional leaders of each of the respective businesses and services. Vives reports directly to Diego Lerner, […]
During El Buen Fin 2020 there are not only complaints about prices, but also errors of poorly executed promotions in terms of payments, this is the case of the Sam’s Club chain of stores and the intervention of the Federal Attorney for the Consumer (Profeco) this afternoon. Under the hashtag […]
Netflix confirms the return of its powerful series Emily in Paris, it will continue to bet on content despite protests from the French. Remember that according to the critics from France, it is a compendium of clichés, including mimes, baguettes, glamorous coffee shops and a postcard in which the Eiffel […]
Who doesn’t need cash today? TikTok managed to launch that tempting reward to those who help it have more users on its social network. Apparently it is not enough to be the platform of the moment, with having 700 million users and with the new generations in its ranks, TikTok […]
After the intervention of the Federal Consumer Prosecutor’s Office (Profeco) in a case with Sam’s Club in which a customer of the retailer who had requested a period of more than months without interest and the store did not want to respect him, the instance again shares a defense to […]
Users of social networks report the appearance of QR codes in areas surrounding Walmart stores , which, without having anything other than the request to scan the image, hide discounts. Now Mercado Pago executes an action also with codes. Its mission is to reduce payments with cash in the middle […]
All small businesses that seek to boost and grow should know that in marketing they have an important ally that can help them. Marketing is not an activity that only large companies can afford to have the “luxury” of having, there are actions that you can start with. For example, […]
Having a website in 2020 can be considered essential for business, the pandemic has made the world focus its attention more towards the digital section, so it is not there, it can result in the loss of very important opportunities. However, having a website does not only imply getting a […]
According to the company, Guinness beer has a presence in 150 countries and 10 million glasses of the drink are consumed daily. It is one of the most valuable brands in the world and one of the most popular products, but that is not valid for the new generations, who, […]
Alsea cannot leave behind the controversies over the treatment of Starbucks workers , a controversial one in the midst of a health and economic crisis. This led to a brand crisis that caused the company to be a trend in social networks and the criticism did not stop because the […]
Twitter, in addition to being the social network that serves to report, entertain and tell the day to day, stands out, mainly, for trends. Only in this way do we know what people are talking about. If there is a story that needs to be known, many times, it was […]
On COVID-19 days, more people stay home and work from home. Many buy more online for everything from groceries to household items to legal services on the web. Yes, right now your potential clients are online more than ever looking for answers to their legal problems. Are they finding you? […]
In short, a boost for digital platforms is having sagas that can be seen over and over again. This helps more subscribers to be interested in hiring a service, or several, depending on its exclusives, one of the many Netflix formulas. Thanks to this content, the company surprised the world […]
With a value of about 400 billion dollars, according to figures from Breakline Agency , in this 2021 it can be considered that content marketing continues to be the most relevant for brands and companies, therefore, take full advantage of those resources destined to the content is still important. However, […]
The battle for the soul of streaming continues, those who have access to these platforms have been able to make their lives more bearable, especially in a pandemic, because thanks to the content they handle, there are options to stay at home while the health crisis decreases. However, despite the […]
A good relationship with customers at this time represents the possibility of keeping business for longer, remember that it is an aspect that is more profitable than acquiring new customers and people are not currently in the best position to acquire new products or brands due to the problems generated […]
Biden has risen to the presidency of the United States with a banner of healing lacerated relationships; from the commercial and political strata, and now: with nature. The head of the US executive is looking for non-polluting alternatives such as electric vehicles. Biden will begin the process of phasing out […]
Data referred by Statista indicate that this year at least 2.14 billion people around the world are expected to buy goods and services from the online section this year. Given this, for any online store it is important to be prepared to face the relevance that these spaces have gained. […]
During this pandemic, many brands have reformulated their marketing strategies to position themselves in times of pandemic. Advertising initiatives range from the now classic “we will not stop”, alluding to the fact that companies will not stop despite the crisis, to this new Coca-Cola strategy. In fact, Coca-Cola still does […]
An example of the impact of Covid-19 on advertising is the “Today’s News, Today’s Film” campaign designed for the streaming platform for indie films Eyelet.com , launched by The Juju México agency, known for having in its portfolio from clients to brands such as Cabify, Coppel, Lóréal and Netflix. It […]
The main difference between Augmented and Virtual Reality (according to the technological portal Iprou.com). is that the first is based on the real field of vision of the person, superimposing the different digital elements on the scene. Virtual Reality, on the other hand, is built completely synthetically on a screen […]
This time of confinement by Covid-19 has significantly increased the audiobook market, a report by the international consulting firm Deloitte estimated that, by the end of 2020, the global audiobook sector grew by 25%, with a value of 3,500 million dollars, under this demand the multiplatform application Spotify launches its […]
Today it is not possible to hold work meetings or visit clients, and it seems that it was a long time ago when we fought to win a boardroom, where we talked, discussed and in the end we closed deals and agreements with a good handshake. How to keep in […]
One of the themes that all companies constantly seek is to grow the value of the company, which is measured by profit. At the end of the day if you don’t have strong growth initiatives, your business is likely to shrink and eventually your business will disappear. Therefore, if you […]
As the role of social networks in society has become more important, especially in terms of its use as a market channel, the figure of the community manager has become increasingly essential for any brand or company. A large part of the brand-user connection and effective and close communication with […]
