Attracting a high volume of visits to your website, either through seo techniques, sem campaigns or social ads, is the first step in reaching your target audience.
However, these visits are useless if they do not finally become customers. And the cro has a lot to do with optimizing your digital marketing efforts.
But what is the cro and how can we apply it to a web page? Let’s see it!
What is the cro?
The cro – acronym for conversion rate optimization – brings together a series of techniques aimed at optimizing a web page to increase the conversion rate and get the most out of the company’s marketing efforts.
And it is that, on many occasions, we become obsessed with increasing traffic to our website. We use resources and develop digital marketing actions aimed at this: we create seo-optimized content that connects with our target, we launch an advertising campaign on social networks and another on google ads to appear at the top of certain searches.
These Efforts Will Translate
Surely, all into an increase in web traffic. However, having more visits does not have to be accompanied by an increase in sales of an online store. Or, for example, an increase in the number of leads that can become potential customers.
That is to say: a website that does not convert means that the resources that a company has used to get traffic to its page fall on deaf ears. Or, at least, they are not taking full advantage of the potential of said website.
If you have a website that has a conversion rate of 4% and you want to improve it, you have two options: focus all your efforts on driving more traffic to your website or optimize it to achieve greater profitability with current traffic. Cro techniques bet on the second option.
The cro and a good seo positioning strategy are a very good bet to get the most out of your website .
Conversion optimization actions allow, through web analytics, to carry out a series of actions to optimize a website for conversion and launch a/b tests in order to measure the results.
Cro is a methodology whose objective is to optimize a page in order to increase its conversion rate, while maintaining the levels of traffic it receives.
That is, convert a greater number of visitors to a web page into potential customers.
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Example of the application of cro techniques
imagine that yand you have created a corporate website to sell your services. Visits come to your website through optimized content at the seo level, from your instagram profile and through an advertising campaign that you have launched on the same social network.
Currently, you receive about 1000 visits a day. In this case, your conversion rate is 5% on desktop traffic, and only 1% on mobile traffic.
When reviewing your website, you notice that the contact form gives an error in the mobile version. You contact a trusted web developer so that the form works correctly on all devices.
In addition, you decide to insert calls to action in the blog articles that receive the most traffic to encourage the contact of your web visitors through a form.
The result? After implementing it, your conversion rate has increased to 6% on desktop and 8% on mobile traffic.
In this case, we start from web analytics and observation to pose a problem and a hypothesis. And, subsequently, a cro strategy and techniques are used to increase the conversion rate.
Because it is important? Main advantages
at first glance, it seems simple: the main benefit of cro is to get more customers or leads by taking advantage of current traffic levels.
However, the cro methodology comes with other advantages. Between them